Toyota marketing Essay Example for Free

Toyota marketing audition3. TOYOTA HAS BUILT HUGE MANUFACTURING COMPANY THAT CAN PRODUCE MILLIONS OF CARS EACH YEAR FOR A WIDE VIRIETY OF CONSUMERS. why WAS IT ABLE TO GROW SO MUCH BIGGER THAN OTHER AUTO MANUFACTURERS? SUBSTANTIATE YOUR ANSWER BY PROVIDING CONCRETE MEASURES OR INTERVENTIONS THAT TOYOTA HAS DONE OR HAS BEEN DOING.Toyota was the first attach to to introduce lean manufacturing and total whole tone management practices in production of cars. For some time, the company was the only practitioner of these practices and had the lowest manufacturing and production cost worldwide. Toyota currently sells ab off 70 different models of cars under its namesake brand. Because they be the market car leader, they are in need to produce large number of cars that will be sold worldwide. The Toyota Production System (TPS) is an unified socio-technical system, developed by Toyota that comprises its management philosophy and practices. The TPS organizes manufacturing and logisti cs for the automobile manufacturer, including interaction with suppliers and customers.The system is a major trumpeter of the more generic lean manufacturing. Taiichi Ohno, Shigeo Shingo and Eiji Toyoda developed the system between 1948 and 1975. Originally called just-in-time production, it builds on the approach created by the founder of Toyota, Sakichi Toyoda, his son Kiichiro Toyoda, and the engineer Taiichi Ohno. This system, more than any other aspect of the company, is responsible for having made Toyota the company it is today. Toyota has long been recognized as a leader in the automotive manufacturing, and production industry. The principles underlying the TPS are embodied in The Toyota Way. According to external observers, the Toyota Way has four components 1. Long-term thinking as a basis for management decisions2. A process for problem-solving3. Adding hold dear to the organization by developing its people 4. Recognizing that always solving root problems drives organiz ational encyclopaedismThe underlying principles, called the Toyota Way, it have been outlined by Toyota as follows 1. dogging Improvementa) Challenge (We form a long-term vision, meeting challenges with courage andcreativity to realize our dreams.) b) Kaizen (We break our business operations continuously, always driving for innovation and evolution.) c) Genchi Genbutsu (Go to the source to find the facts to make correct decisions.) d)2. wonder for Peoplea) Respect (We respect others, make every effort to understand each other, take accountability and do our best to build mutual trust.) b) Teamwork (We stimulate personal and professional growth, share the opportunities of development and increase individual and team performance.)3. Long-term philosophya) Base your management decisions on a long-term philosophy, level off at the expense of short-term financial goals.4. The right process will produce the right resultsa) crap continuous process flow to bring problems to the surf ace. b) Use the pull system to avoid overproduction.c) Level out the workload (heijunka). (Work like the tortoise, not the hare.) d) Build a culture of stopping to fix problems, to get caliber right from the first. e) Standardized tasks are the foundation for continuous improvement and employee empowerment. f) Use visual control so no problems are hidden.g) Use only reliable, thoroughly tested technology that serves your people and processes.5. Add value to the organization by developing your people and partners1. Grow leaders who thoroughly understand the work, live the philosophy, and read it to others.2. Develop exceptional people and teams who follow your companys philosophy.3. Respect your extended network of partners and suppliers by challenging them and serving them improve.6. Continuously solving root problems drives organizational learning a) Go and see for yourself to thoroughly understand the fact (Genchi Genbutsu) b) Make decisions slowly by consensus, thoroughly con sidering all options(Nemawashi) implement decisions rapidly c) Become a learning organization through relentless reflection (Hansei)